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Exceptionalize It! Stop Boring, Start Exciting Your Customers, Your Employees and Yourself by Lior Arussy

Submitted by on January 30, 2015 – 2:00 pmNo Comment

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“Arussy does it again with Exceptionalize_It!_2015_book2Exceptionalize It!. His advice will flip your paradigm, shatter your status quo and propel your leadership forward. More than ever, you likely need these treatments.”


Hackensack, NJ – Why is exceptionalism so important right now? Just ask RadioShack.
“After years of struggling to be relevant to customers, RadioShack will become a parable, a warning to other retailers of what can happen when you stop thinking about WOW-ing your customers and stick to old ways of doing business.”
states Lior Arussy of the Strativity Group and author of Exceptionalize It! (4i Publishing April, 2015). “Additionally, overzealous profit focus makes companies create stupid and aggressive processes. Without a solid customer centric foundation, people will continue to abuse customers – that’s why Exceptionalize It! matters right now.”

You have no other choice in today’s business landscape than to be anything other than exceptional or you will get passed by. Meeting expectations is no longer sufficient. Doing your job is not a reason to keep you as an employee. Customers expect exceptional experiences. Managers demand exceptional performance. And ultimately, your commitment to excellence requires it. Exceptionalize It! (4i Publishing, April 2015) is a manifesto of how to rise up to the exceptional performance within organizations and within us as individuals. It is a wake-up call to stop accepting mediocrity and average performance. And yes, Exceptionalize It! will be a mirror that may reveal an inconvenient truth. While respecting your achievements to date, staying relevant requires you to constantly examine the simple question: Are you Exceptional?

Lior Arussy goes on to say, “we took everything we do for our clients that makes them exceptional and addressed those issues across four dimensions: Customer, You, Manager, and Success.” “The window to Exceptionalize It! is getting narrower. Tweaking old formulas of success is not bold enough to impress customers. Yesterday’s cool is today’s norm and tomorrow’s boring.”

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About Lior Arussy:
One of world’s authorities on customer experiences and customer-centric transformation, Lior Arussy delivers results. His strategic framework converts organizations from product to customer centricity. Arussy is the founder of Strativity Group, a global customer experience research and consulting firm which helps clients create delightful customer experiences and execute profitable customer strategies. Arussy grew the company from his garage to a multi-national professional firm with offices around the world. Among his clients are FedEx, Sage, Mercedes-Benz, The New York Times, Royal Caribbean Cruise Lines, Honeywell, Royal Mail, and Walmart.com. His work has impacted 250 million customers and 400,000 employees in 21 countries. Arussy is the author of 6 books on customer experience, employee engagement and experience innovation. Strativity Group has been named 2 years in a row as on of Inc.5000 Fastest Growing Private Companies in America. In 2015 Consulting Magazine named Strativity Group to the “7 To Watch” list. Lior’s accomplishments have been recognized by press and analysts at ABC, CBC, Bloomberg TV, The Wall Street Journal, The Financial Times, The Times of London, Forrester Research, and Gartner.

ISBN: 978-0-9826648-2-7
Release: 4/13/2015
Pages: 183 pages
Size: 6 x 9
Binding: Hardback
Price: $19.95
Website: www.strativity.com  www.exceptionalizeit.com

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